People of all ages love commercial skipping, but seniors may have the most to gain. These are 5 good reasons why less advertising would make video-watching more elder-friendly.
- We lose track. Wisdom may increase with age, but short term memory does not. After you sit through 3 commercials, it’s hard to be sure if you started out watching a cooking demonstration or a historical documentary. You wind up with a half-baked lasagna and no idea how the Peloponnesian War turned out.
- We think there’s something wrong with our hearing. Commercials tend to sound 10 times louder than the video they interrupt. Wearing a hearing aid does not make this experience more pleasant.
- We have got to stop snacking. In the old days, commercials were an opportunity to go raid the refrigerator. Now, commercial breaks sometimes last for only 12 seconds so we can’t get to the kitchen and back anyway. Even if we could, why encourage post-middle age spread?
- We already stopped buying new stuff. Most commercials are not geared towards mature audiences because we’ve already got most of the stuff we need. We’re just looking for someplace to unload a half century of holiday presents and popsicle crafts brought home from summer camp. We don’t even want to mention the electronic devices that stopped working during the Reagan administration.
- Commercials just remind us of how old we are. Even if we’re comfortable with who we are, it’s a little disconcerting when you never see someone your own age unless an ad for funeral insurance comes along. It’s enough to make you suspect that you’re the last person on the planet who remembers the Reagan administration.
Just when you think you’ve “seen it all” when it comes to the lengths companies will go to tout their products, in walks Go Daddy, recipients of the “Ewwwwwwwwwwwwwww” Award for most disturbing (on so many levels) Super Bowl ad in history. This commercial (those of you who have seen it fully understand) grossed out so many people in so few seconds, it will go down in the record books as the most difficult-to-watch (AND LISTEN TO) Super Bowl commercial of all time.
For those of you who are totally lost, once you watch this commercial, you will immediately know why we’ve named it THE Super Bowl Ad You Wish You Could Have Skipped! Unfortunately, however, SkipIt, which gives you the opportunity to skip online ads you don’t want to see, has not branched out to TV (yet). But wouldn’t it have been nice to click “Skip It” after a couple seconds of watching this train wreck of a commercial??
Other Super Bowl Ads You Wish You Could’ve Skipped
Super Bowl commercials are really the only looked-forward to commercials of the year. Most of the time, commercials provide an opportunity to get a snack, send a text, run to the restroom, flip to another show, or get the latest score of the game. For months leading up to the Super Bowl, commercials are the talk of the town—millions of Americans eagerly await what genius Doritos, Coke and Pepsi will come up with this year, as they’ve produced some of the most hugely popular Super Bowl ads in recent years.
Priceline’s “First Mission” commercial was pretty bad. It featured William Shatner, the Priceline negotiator, and Kaley Cuoco as his daughter on a pointless James Bond-esque mission that really had no point. Maybe Priceline should have left the Negotiator’s character killed off instead of reviving him for another year.
Coke’s “The Chase” is getting mixed reviews, but most people are lumping it into the “Worst Super Bowl Commercials” list as its literary (and movie) references were lost on many people. If you are not familiar with Lawrence of Arabia and Priscilla, Queen of the Desert, then you may have not really gotten this Super Bowl ad, either. It fell short, even though it had lofty dreams of literary creativity (and license), and many people were left scratching their heads and thinking, “What was that all about?”
With Skip It, you can skip online ads and get back to your business for just a dime an ad. It’s easy to create an account, and you can enjoy more online entertainment in less time when you have a Skip It account. Learn more today!
At SkipIt, we appreciate skipping lots of things, not just skipping video ads. And guess what? So do our world’s top athletes now and again. In fact, 14-time gold medal Olympian, Michael Phelps, recently announced that he will SKIP swimming in one of his signature events, the 200 meter men’s freestyle, at the London Olympics so he can focus more of his energy on relays for the USA swim team. While Michael was on track to win the event again this year (he won at the 2008 Beijing Olympics and the trials this year), his coach, Bob Bowman, has said that “there would be no regrets about skipping out on the chance for an encore.”
So there you have it, fellow skippers! Even the world’s best athletes skip things in life! Now go ahead and start skipping video ads so you can watch Michael take the gold in his other 7 events.

