Have you ever been presented with a video ad that doesn’t interest you?  Have you ever needed to get to your content right away? Do you want to skip ads and have control over you online experience? If you answered “Yes” to any of these, then SkipIt can help!

While advertising helps keep online content free or very inexpensive,  all of us have our own reasons for not wanting to sit through video ads sometimes.  Fortunately, SkipIt is at your service when you need:

  • Choice and Control – SkipIt lets you skip online video ads when you want to, for just a dime at a time.  You now have control over which ads to watch and which you want to skip.
  • Ease of Use - Ease of Use – SkipIt is simple and easy.  With a single click on the SkipIt invite, you can choose to skip a video ad – it’s that easy. If you don’t have an account you can quickly create an account from the SkipIt invitation using Facebook, Twitter or Google or create a SkipIt account. Setting up an account is very quick, and allows you to skip video ads for the first time within seconds.

Sign Up or Sign In using Twitter, Facebook or Google

SkipIt is working with sports, news, entertainment and all types of websites every day to bring SkipIt to the place you like to hang out the most of the web. If you visit a website a lot but they currently don’t offer the ability to skip video ads with SkipIt, just let us know where you want to skip video ads.

There’s a place on the SkipIt.com home page where you can tell us which sites should offer SkipIt. Or you can email you suggestions to help@skipit.com or submit a request at our Help Center. As soon as we get your suggestions we’ll give the site a call and help them integrate so you’ll be able to skip the video ads you choose there, too.

 

Isn’t it cool when you click the Facebook Like button and Facebook already knows who you are? Ever wonder how Facebook knows that? Well, chances are you clicked a little box when you signed into Facebook that says “Keep Me Logged In”. That means even though you might shut down your web browser from time to time, the next time you go to Facebook or click the like button you don’t have to sign into Facebook again. Well, SkipIt has a “Keep Me Signed In” feature, just like Facebook. Sweet!

What’s the advantage to staying signed in to SkipIt?

Staying signed in allows you to skip ads with one click of the mouse. Because when you’re already signed into SkipIt, we already know who you are. Plus when you go to your SkipIt My Account page you’ll already be logged in and have quick access to your SkipIt My Account Dashboard.

Here’s what the “Keep Me Signed” in option looks like:

When you go to the www.SkipIt.com Login Page:

www.skipit.com | Keep Me Signed in

www.skipit.com | Keep Me Signed in

When you’re viewing the SkipIt invitation:

SkipIt Invite - Keep Me Signed In

SkipIt Invite – Keep Me Signed In

 

What happens if you don’t stay signed in?

So, being signed in all of the time doesn’t work well for you? No problem. There are a couple of differences to consider:

  • The first difference is that when you see the SkipIt invitation and click it to skip ads you’ll have to log in to let us know who you are.
  • The second difference is that when you browse to your SkipIt My Account Page you’ll have to login to view your My Account Dashboard

These differences may not be a big deal to you but you should think about it. Not being signed in is like having to log into Facebook every time you Like something. You might find that to be very inconvenient.

Find out more about staying signed in and other cool features by checking out our SkipIt Help Center

SpotXchange is the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.

SpotXchange is the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.

So who was behind the concept of letting consumers control their online experience by skipping video ads when they want to?

Would you believe it’s a video advertising marketplace?    What the what?

SkipIt was created to address high abandonment rates in onlinve video advertising.  Essentially people are bailing on video ads because they don’t have time or patience to watch the ad before they get to their content.  Some folks don’t mind watching ads, some do.  That’s why SkipIt gives folks a choice.

Read more here about how SkipIt came to be, why SpotXchange launched SkipIt, and how a video advertising company led the way to give consumers more choice online.  This letter is from the CEO of SpotXchange, the company that launched SkipIt.   He explains to advertisers and publishers why skippable ads are needed.

 

Join us for some DJ madness

 

Let loose on Friday April 26th at 1pm MDT with the crew here at SkipIt. We’re going to start the weekend off right by spinning some tight jams on the Turntable.fm airwaves. Here’s everything you need to do to join us:

Sure, we think it’s pretty cool to work for SkipIt but we’re also confident that we know what it takes to spin records. We hope you’ll join us. When you’re in the @SkipIt Turntable.fm room make sure to give a shout out to let us know you’re a fan of SkipIt.

This weeks music themes:

Songs about SkipIt

Songs that rhyme with SkipIt

Songs about skipping things

Songs from artists that skipped out on us a little too early

We get that most stuff on the Internet is free.   For the most part, advertisers have helped keep content online free, and we appreciate that.  But lately, even major websites are starting to charge subscriptions for content.  Think Hulu, Netflix and the New York Times, as a few examples.  But that’s changing, and some of our favorite websites are starting to charge to view content online.

Instead of paying for monthly subscriptions whether you use the website or not, wouldn’t you rather pay only when you use something?   Wouldn’t you want the option to skip on lots of sites across the web and only pay a little versus pay a subscription on each of your favorite sites, whether you view the content or not each month?  We want SkipIt to be a micropayment of sorts – you only pay WHEN and WHERE you want to.  No more, no less.  That’s why SkipIt offers the most flexibility.

To put the price in perspective, consider TV.  A lot of us pay monthly for our DVRs – digital video recorders – so that we can watch our favorite shows when we want to, and skip ads if we want to.  But DVRs cost anywhere from $5-20 per month to rent from our cable company.  That’s the equivalent of 50-200 skips with SkipIt.   Given that each ad you encounter is 15 or 30 seconds each, you’d be saving a lot of time when you skip.

And what about that morning coffee on the way to work?  The national average for a cup of coffee is $1.38. If you were to buy one coffee a day for 30 days for that price, you could skip 414 video ads!   That’s a lot of time saved not watching video ads before you get to your content.

Dime

But why spend 10 cents per skip, when you can earn tons of free skips?  From day one, when you set up an account with SkipIt, you’ll earn free skips when you refer your friends and they sign up and fund their account.

Soon, advertisers will place offers on www.SkipIt.com so you can go there as you wish and earn free skips to recharge your account — for simple things like filling out a survey or downloading coupons or liking your favorite stores on Facebook.   Advertisers will pay for those free skips and you’ll be able to skip on – for free.

A big welcome from the SkipIt team! After months and months of hard work, we are happy to announce that SkipIt is officially live.

You may be wondering why SpotXchange, one of the world’s largest global marketplaces for video ad inventory, designed a platform that allows consumers to skip online video ads. Trust us, we get that question a lot!

The truth is, with abandonment rates averaging 16-37%, we decided it was time to design a solution that gives consumers the ability to skip online video ads while still benefiting the advertisers and publishers involved. It’s a win-win situation!

Mike ShehanFounder and CEO of SkipIt and SpotXchange, Mike Shehan, describes how he came up with the idea, the market’s initial reaction, and ultimately how SkipIt ended up where it is today

Read Mike’s open letter: “Why is SpotXchange Launching Skipit?

Even though the SkipIt invite is appearing 15-20 million times a day on various websites around the Internet, it may not be on your favorite website yet.   We want to fix that and we need your help.

If you don’t see the SkipIt invite on your favorite website, just visit www.SkipIt.com  and find the section titled “Where Would You Like to See SkipIt Next?”   Tell us your favorite websites and we’ll just ask those websites to offer SkipIt.

With enough demand from skippers like you, these favorite websites are more likely to offer SkipIt to their visitors on each and every video.

Where else would you like to use SkipIt?  — Tell us now!  www.SkipIt.com

After months of hard work and preparation, we’re beyond excited to launch SkipIt.

SkipIt is a new service that lets you control your online video ad experience by having the option to skip video ads when you want to.

We know some of you get frustrated and bail on video ads if they interrupt you before you get to your content online.   In fact, people can click away or “abandon” video ads up to 40% of the time!   Those folks never got to the content they wanted to watch, and that doesn’t make for a good online experience.

With consumers sending such a strong signal to the market, we decided to do something about it.  That’s where SkipIt comes in.

Signing up for SkipIt is free, simple, and comes with 5 free skips.  You can either sign up at www.SkipIt.com or when you see the SkipIt invites.  Then you get 5 free skips to start using anywhere you see the next SkipIt invite.

Talking about free – you can earn tons of free skips.  For each friend you refer that also signs up and funds their account with $10, you earn another 5 free skips.  Plus, for every dollar you put in your SkipIt account, you earn 1 free skip.  So $10 = 10 free skips.   Then you can start skipping video ads to your heart’s content (SkipIt always uses your free skips first).  Skip on!

To learn more about SkipIt and to sign up to start skipping video ads, visit www.skipit.com.

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