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Last week our team had the pleasure of presenting at the New Tech Denver Meetup alongside several other local startup tech companies. The New Tech Denver and Boulder meetups always draw a crowd, and this one had more than 100 techies in attendance to hear the “what’s what” from emerging technologies along the Front Range.
The SkipIt team donned our comfy SkipIt t-shirts and mingled, sipped our share of beer and then settled in to listen and learn. When it was our turn, the talented Mr. Kevin Hunt (@showtunes), joined by one of our lead engineers, Andrew Kuttig, had 5 minutes to tell the crowd all about the benefits of skipping video ads to get to their online content, how users can pay to skip or earn lots of free skips, about all the main technologies behind running SkipIt and how we’ve signed up tens of thousands of users since we launched in April 2012.
Couldn’t make it that night? If not, check out the video:
Thanks very much to our MapQuest hosts for the use of their cool office space, and to New Tech for allowing us to present with fellow startups like Flowth, Reflections, and Ibotta and listen to an informative Q&A session with Peter Adams from Rockies Venture Club.
We might love to skip video ads, but we won’t skip New Tech meet ups – see you all there.
If only I had SkipIt
The busier we get, the harder it can be to clear away the clutter in our lives. Clearing clutter can extend to our online experience too. And wouldn’t you know it, that some of our favorite websites would like to clear away some of the advertising that clutters their sites too. But the fact is that advertising, pays the bills. So websites have to balance between advertising to stay in business and annoying their visitors with video ad overload.
So how does SkipIt help them clear the clutter while earning even more money than they could before?
SkipIt pays publishers NOT to play an ad. And we recognize that by offering SkipIt, all of a publisher’s web video ads are skippable. Consequently, SkipIt must pay publishers much higher revenue for allowing skipping than they would make actually playing the web video ads. All a publisher has to do is integrate the SkipIt operating system with the their website and they can offer their visitors the ability to skip web video ads on their site.
But what about the advertiser?
Publishers then turn around and credit any advertiser that had an ad skipped. This all happens in an instant. Ah, technology! This credit makes advertisers happy because they’re not paying for skipped ads, and publishers like the extra money and happy advertisers. Most of all, consumers have the choice of whether they want to skip or watch the video ad, and they have total control of their online experience and their schedule. Skipping an ad is free by earning free skips at www.skipit.com or by paying a small fee.
SkipIt — clearing clutter online, one website at a time.