How Can Skipping Web Video Ads Be Better for Websites?

If only I had SkipIt

The busier we get, the harder it can be to clear away the clutter in our lives.  Clearing clutter can extend to our online experience too.  And wouldn’t you know it, that some of our favorite websites would like to clear away some of the advertising that clutters their sites too. But the fact is that advertising, pays the bills.   So websites have to balance between advertising to stay in business and annoying their visitors with video ad overload.

So how does SkipIt help them clear the clutter while earning even more money than they could before?

SkipIt pays publishers NOT to play an ad.  And we recognize that by offering SkipIt, all of a publisher’s web video ads are skippable.  Consequently, SkipIt must pay publishers much higher revenue for allowing skipping than they would make actually playing the web video ads.  All a publisher has to do is integrate the SkipIt operating system with the their website and they can offer their visitors the ability to skip web video ads on their site.

But what about the advertiser?

Publishers then turn around and credit any advertiser that had an ad skipped. This all happens in an instant. Ah, technology!  This credit makes advertisers happy because they’re not paying for skipped ads, and publishers like the extra money and happy advertisers.  Most of all, consumers have the choice of whether they want to skip or watch the video ad, and they have total control of their online experience and their schedule.  Skipping an ad is free by earning free skips at www.skipit.com or by paying a small fee.

SkipIt — clearing clutter online, one website at a time.