Ever wondered how advertisers like SkipIt?
We here at SkipIt like to win. But we like to share too. That’s why we created SkipIt in the first place – to give folks more control over their online experience with an innovative new service in the advertising industry. We launched SkipIt at the right time, because there’s a movement afoot on Madison Avenue to make online ads as relevant and engaging as possible. We’re consumers too! We know that not everyone will like every ad – that’s just not possible. But since advertisers essentially pay for all the content we consume online, we wanted to address consumer frustration with better advertising without hurting advertisers in the process. They’re paying the bills, they should have a say too!
So, here’s how it works for advertisers:
- When people click on the SkipIt invite and skip a video ad, that advertiser doesn’t pay for that skipped ad
- The website that it played on (the publisher) gets paid by SkipIt, and then credits the advertiser for that skipped ad
- Advertisers like it because their ad dollars are being used efficiently – they aren’t wasted on people that don’t have time, or just aren’t interested in watching video ads
SkipIt even covers other advertiser costs. We will credit advertisers for their ad serving and ad operations costs for all video ads that run through the SpotXchange marketplace that were skipped. Other ad skipping solutions out there either benefit the publisher or the advertiser, but not both like SkipIt does.
How else do we make things fair for advertisers? We are working with handfuls of advertisers to design ways for consumers to earn free skips. For example, soon, consumers will be able to go to SkipIt.com and interact with select advertiser offers in exchange for free skips in their SkipIt accounts. Some folks will want to pay for skips, some will want to earn free skips, and there will soon be plenty of ways to earn free skips. Either way, we want to ensure advertisers aren’t paying when people skip their video ads.
SkipIt is the fairest ad skipping solution on the market. Everyone wins in some way. Your favorite websites get to keep creating good content and offer you the choice to skip. Advertisers don’t pay for skipped ads and will soon have the choice of interacting with consumers that WANT to hear from them. And most importantly, YOU, the consumer, have more control online. ‘Bout time.
Stay tuned as SkipIt becomes THE solution for bypassing online video ads. We’ll continue to work hard for you, publishers and advertisers in the meantime.
Skip It good.