Archive for July, 2012
At SkipIt, we appreciate skipping lots of things, not just skipping video ads. And guess what? So do our world’s top athletes now and again. In fact, 14-time gold medal Olympian, Michael Phelps, recently announced that he will SKIP swimming in one of his signature events, the 200 meter men’s freestyle, at the London Olympics so he can focus more of his energy on relays for the USA swim team. While Michael was on track to win the event again this year (he won at the 2008 Beijing Olympics and the trials this year), his coach, Bob Bowman, has said that “there would be no regrets about skipping out on the chance for an encore.”
So there you have it, fellow skippers! Even the world’s best athletes skip things in life! Now go ahead and start skipping video ads so you can watch Michael take the gold in his other 7 events.
At SkipIt, we believe in making our customers’ lives just a bit easier in every way possible. That’s why signing up to use our video ad skipping service is so simple and, even better, free!
When you see a SkipIt invite while watching videos on your favorite site, just click on it and you’ll see a few options on how to create an account. You can sign in using your Facebook, Twitter, or Google accounts. Or for those who are not so socially inclined, you can sign up directly by creating an account with SkipIt at www.SkipIt.com.
If you keep yourself signed in to SkipIt, anytime you see the SkipIt prompt on the top left corner of your beloved videos, just click on it and it will automatically skip it and directly move on to the video content you want to watch! And that’s how you SkipIt!
We here at SkipIt like to win. But we like to share too. That’s why we created SkipIt in the first place – to give folks more control over their online experience with an innovative new service in the advertising industry. We launched SkipIt at the right time, because there’s a movement afoot on Madison Avenue to make online ads as relevant and engaging as possible. We’re consumers too! We know that not everyone will like every ad – that’s just not possible. But since advertisers essentially pay for all the content we consume online, we wanted to address consumer frustration with better advertising without hurting advertisers in the process. They’re paying the bills, they should have a say too!
So, here’s how it works for advertisers:
- When people click on the SkipIt invite and skip a video ad, that advertiser doesn’t pay for that skipped ad
- The website that it played on (the publisher) gets paid by SkipIt, and then credits the advertiser for that skipped ad
- Advertisers like it because their ad dollars are being used efficiently – they aren’t wasted on people that don’t have time, or just aren’t interested in watching video ads
The SkipIt Ecosystem
SkipIt even covers other advertiser costs. We will credit advertisers for their ad serving and ad operations costs for all video ads that run through the SpotXchange marketplace that were skipped. Other ad skipping solutions out there either benefit the publisher or the advertiser, but not both like SkipIt does.
How else do we make things fair for advertisers? We are working with handfuls of advertisers to design ways for consumers to earn free skips. For example, soon, consumers will be able to go to SkipIt.com and interact with select advertiser offers in exchange for free skips in their SkipIt accounts. Some folks will want to pay for skips, some will want to earn free skips, and there will soon be plenty of ways to earn free skips. Either way, we want to ensure advertisers aren’t paying when people skip their video ads.
SkipIt is the fairest ad skipping solution on the market. Everyone wins in some way. Your favorite websites get to keep creating good content and offer you the choice to skip. Advertisers don’t pay for skipped ads and will soon have the choice of interacting with consumers that WANT to hear from them. And most importantly, YOU, the consumer, have more control online. ‘Bout time.
Stay tuned as SkipIt becomes THE solution for bypassing online video ads. We’ll continue to work hard for you, publishers and advertisers in the meantime.
Skip It good.
At SkipIt we take your satisfaction seriously.
Hey all you SkipIt fans (or soon to be SkipIt fans), We take your satisfaction seriously. Seriously!
We recognize that there are all kinds of products on the internet that ask you to sign up for a free account or may even ask you to save payment information. The problem is they’re not all straight forward about what happens if you don’t like the service. Well, things are different at SkipIt. The SkipIt team prides itself on striving to give you the best customer experience possible on the internet. That’s why we’ve built the SkipIt business based off of the SkipIt Pledge. Basically, if you’re not satisfied with your experience with SkipIt – The product for skipping video ads on the internet, neither are we.
SkipIt Pledge
At SkipIt we take your satisfaction seriously.
We monitor our SkipIt partners across the web to make sure you’re getting a consistent and honest experience each and every time you use SkipIt. We back it all up with the SkipIt Pledge.
If at any time you’re not satisfied with your SkipIt experience we’ll do what’s in our power to make it right, or we’ll return your unused balance. It’s that simple. No crazy hoops to jump through. We want you to have a great experience while you’re using SkipIt and we want you to have that same great experience when you decide it’s not for you, too. SkipIt respects your security and privacy and we only implement policies that put you first. It’s easy to get a hold of us and that’s the way it should be.
Just visit our help center to let us know what we can do for you.
You’re the reason we’re here, and we pledge to you that your experience will be sweet.
Skip on!
So there you go. As you can see whether you’re watching movies online, playing online games or watching today’s top stories on a news site where SkipIt is supported we’ll do right by you if you’re not satisfied.
Check out what Denverites think of online video ads as the SkipIt team goes around Larimer Square asking people when and where they would SkipIt (even beyond video advertising)!
And don’t forget to let us know where you would like to SkipIt. Blammo!