Who thought up the idea for SkipIt?

SpotXchange is the largest global marketplace of video ad inventory, reaching 110 million unique visitors each month in more than 35 countries.

So who was behind the concept of letting consumers control their online experience by skipping video ads when they want to?

Would you believe it’s a video advertising marketplace?    What the what?

SkipIt was created to address high abandonment rates in onlinve video advertising.  Essentially people are bailing on video ads because they don’t have time or patience to watch the ad before they get to their content.  Some folks don’t mind watching ads, some do.  That’s why SkipIt gives folks a choice.

Read more here about how SkipIt came to be, why SpotXchange launched SkipIt, and how a video advertising company led the way to give consumers more choice online.  This letter is from the CEO of SpotXchange, the company that launched SkipIt.   He explains to advertisers and publishers why skippable ads are needed.