Adweek: Want to Skip Those Veloster Pre-Roll Ads? What’s It Worth to You?
Mike Shehan, our CEO, opens up to Sam Thielman on how he felt about announcing SkipIt to our advertiser clients, and the surprising responses he received.
From the article: You all knew it was coming. An enterprising media buyer has come up with a way to let you skip ads for a small fee. Mike Shehan of SpotXchange, a company that sells digital video advertising, is rolling out a new service called SkipIt that will finally allow users to express their distaste for the Geico gecko, the Aflac duck or the advertising campaign of their choice. Read more here.