VideoNuze: New SkipIt Service Asks: Would You Pay to Avoid Online Video Ads?
Read Will Richmond’s take on SkipIt. With SkipIt, everyone in the online video advertising ecosystem wins. And for the first time ever, consumers have a choice.
From VideoNuze: The age-old question of whether viewers will pay to skip ads will be put to the test in the online video industry with “SkipIt,” a clever new service SpotXchange is launching today. For participating publishers, a SkipIt “chicklet”appears when a video ad starts playing; if the viewer clicks on it, the ad closes and the content continues. Each ad skipped costs the viewer $.10, which is automatically deducted from their pre-funded account. When an ad is skipped, the advertiser receives a credit from the publisher who is paid a percentage of the viewer’s fee by SkipIt. Continue…
Click here to read the blog entry from our CEO, Mike Shehan, on why we created SkipIt.