ExchangeWire: SpotXchange Launch SkipIt
SpotXchange’s European Managing Director, Andrew Moore, shares his perspective on how SkipIt will positively impact the European video ad market.
From the article: European publishers recognise that delivering a good consumer experience is key to growing audiences and that users will actively abandon sites where there is too much video advertising. This was recognised by Forrester back in 2008 when they showed that 17% of European consumers abandoned sites due to too much advertising and since then, online video advertising across Europe has doubled year-over-year. This is why SpotXchange launched SkipIt. Continue…
Learn more about how SkipIt works for publishers and advertisers: