AdExchanger: Gamifying The Skip
Read the mention in today’s AdExchanger newsletter about SkipIt – A new service that lets consumers control their online video ad experience by providing the option to skip video ads at their convenience, and helps advertisers eliminate wasteful spending.
From AdExchanger: Following the footsteps of Publicis VivaKi’s The Pool initiative, Google and Solve Media among others, video ad network and exchange SpotXchange is bringing its own brand of skippable video ads. Called “Skip It”- SpotXchange “takes the cake”with the most intuitive brand name and and adds a gaming element that requires user sign up to skip ads. More…
Publishers! Learn how to receive high CPMs with SkipIt by clicking here.